tractive

Brief description
Tractive develops hardware, software and smartphone apps for pet owners. The company was founded in October 2012 in Pasching, Austria. The first product, a GPS-based collar for tracking pets, was presented at the Consumer Electronics Show (CES) in Las Vegas in January 2013 and has been available since the beginning of 2013.

Founder profile
Tractive was founded by the three FH Hagenberg graduates Michael Hurnaus, Michael Lettner and Michael Tschernuth.

Michael Hurnaus is the CEO of Tractive. He spent the last 5 years before founding Tractive in the USA, where he worked for Microsoft and Amazon.com. Most recently he was the Technical Project Manager of Amazon's first and second tablet - Kindle Fire.

Michael Lettner (Technical Director Hardware and Services) and Michael Tschernuth (Technical Director Mobile) have several years of experience in the field of mobile computing. Both worked at Emporia Telekom and in research at the FH-Hagenberg.

Products
Tractive is developing a hardware and software solution that enables pet owners to find out where their beloved four-legged friend is at any time. If the pet leaves a predefined area, the owner is immediately informed on their smartphone. The associated mobile Tractive apps enable the management of pets, their master data and photos. Integration with social networks such as Facebook allows users to see their friends' pets and share photos with them. In addition, the free apps allow users to record their walk routes even without Tractive GPS hardware and receive interesting statistics about their walks.

The free Tractive apps can be downloaded here:

iOS: https://itunes.apple.com/de/app/tractive-gps-pet-finder-never/id921588809?mt=8

Android: https://play.google.com/store/apps/details?id=com.tractive.android.gps[&]hl=en

Further information on the products can be found at: https://tractive.com/shop/de/

Awards

• Top 50 European Startups (Pioneers Festival 2012)
• Edison Prize 2013
• Young Entrepreneur Award 2014
• futurzone Award 2014
• Born Global Champion 2015