Source: OV
Olympia-Verlag is getting support from Austria for its media brand kicker: with Pinpoll, the company will be relying on the user engagement solution from Linz from January. The AI-based survey tool impresses with its outstanding usability and attractive marketing opportunities.
AI solution supports editorial team - design and usability increase user engagement
Pinpoll has already made a name for itself in the industry with AI-based user engagement solutions. From now on, kicker will also be relying on the expertise and services of the Linz-based company. With the new application, the kicker editorial team can generate polls much more easily and quickly using automated suggestions within articles. The so-called polls fit seamlessly into the article and thus offer a high-quality advertising environment. "We reach more than 13 million people every month with our content. Nowadays, however, it is no longer enough to simply address a readership and be a news source. Media brands need user engagement in order to create a lasting bond and promote brand building, also with regard to younger target groups. Pinpoll was able to convince us here with a customized solution that meets the highest data protection requirements," says Werner Wittmann, Head of Digital Media at Olympia-Verlag.
The partnership with the Linz-based company has now begun with a long-term cooperation agreement. As a loyal kicker reader and user, Tobias Oberascher, founder and CEO of Pinpoll, is particularly proud of the collaboration:
"Even before the contract was signed, we realized during the preparations that the chemistry was right! For us, this is the essential basis for a long and mutually beneficial collaboration. By partnering with Olympia-Verlag, Pinpoll can prove that we are technology leaders in the field of AI-supported solutions for monetizing user engagement. The Pinpoll crew is already looking forward to many magical moments during the upcoming major events in the coming years, which we can now accompany as a technology and marketing partner, which we are incredibly proud of."
About kicker
kicker combines tradition, success and innovation - kicker has been commenting on events on the international pitch since 1920, reporting on athletes, clubs and associations and covering 2,500 sporting events a month with its live ticker. kicker.tv also focuses on an extensive range of moving image content, and the brand is represented in the voice sector with various podcasts such as "kicker MEETS DAZN" and "kicker FE:male". Together with the print editions, the broad digital offering reaches over 13 million soccer fans every month, making it Germany's sports media brand with the widest reach.
Together with Olympia-Verlag, kicker promotes innovative digital concepts in the sports and media industry and is involved in Tickaroo, EarlyGame and Thinking Apps, among others.
About Pinpoll
"We pin polls, everywhere!" - With this vision, Pinpoll has become the European market leader in the field of highly scalable user engagement tools. Since 2015, online publishers of all sizes and from a wide range of industries have valued the complete software solutions from the technology company based in Linz, Austria. Since its foundation, the company has placed a strong focus on customizability, user-friendliness, data protection and the use of state-of-the-art technologies. Pinpoll has been able to gain a competitive advantage with this strategy, which has recently also won over major sports publishers such as Olympia-Verlag.
Photo (c): Olympia-Verlag
From left to right: Werner Wittmann, Anja Leberer (both OV), Theresa Kirchner, Tobias Oberascher (both Pinpoll), Maximilian Schmeckel-Nardozza (OV);
